Who you are talking to.
Former founder and CEO, I have spent twelve years selling, recruiting and leading B2B teams. Today I do it for others, a few days a month, as a part-time Head of Sales.
Where I come from
I sold, then I recruited, then I led. I have been a founder and a CEO, I have run teams on permanent contracts, and I have made the mistakes I now help others avoid: hiring too early, chasing volume instead of the right accounts, mistaking a full pipe for a healthy one.
That is why I do not sell theory. Everything I bring is what I have run myself: structuring a sales process, writing a playbook, recruiting a first rep, coaching people on the deals they have in hand this week.
The figures, plainly
- 12 years selling, recruiting and leading B2B teams
- 20+ companies supported, from startup to SME
- 300+ AI agents built inside sales teams
What I believe
B2B sales is structured, not improvised. Talent helps. A process, shared methods and rituals are what make results repeatable when the founder is looking elsewhere.
No theory off the ground. We work on your real deals, your real objections, your real pipe. A method that does not survive contact with a client is not a method.
AI augments a rep, it does not replace one. It handles research, drafting and preparation. Targeting, the relationship and the decision stay human. Speed never replaces judgement.
Saying no on time beats a ghost deal. Disqualifying early is a service to everyone, starting with your forecast.
What I build
Between two missions, I build the tools I was missing: an AI-augmented inbox, a CRM to steer a pipe, mission tracking, custom AI agents. It is also how I stay a practitioner rather than a commentator. See the software.
How we can work together
- Part-time Head of Sales : The sales leadership you lack, without the cost of a full-time hire. We structure, we steer, we grow the team.
- Sales training : Take your reps up a level: coaching on their real deals and training on your own cases, never on generic slides.
- B2B sales coaching : A sparring partner on your real deals: prep, pricing stance, negotiation, closing. One-on-one, over time, AI-augmented.
- B2B Go-To-Market expert : The right market, the right message, the right channels, to make your sales repeatable from 0 to €1M ARR.
- AI expert for sales teams : AI put to work for your reps, where it truly saves time and wins deals, not for show.
- Landing page creation : B2B landing pages built to turn your campaign traffic into leads: message, structure, form, tracking, A/B testing. Not a brochure, a conversion machine.
They trusted me
A few of the companies supported over the past years. 123 Pare-Brise, AquaRaph, Brique House, Dynasty Patrimoine, e-SmartLearning, Eagr.ai, FullEnrich, GM Improvement, LeasyPeasy, Mes Cosmétiques Français, MLU, Palico, Pantaenius, Rodz, Siradel, SY Numérique, Sycomore, Truckrs, Whyse, Windoo. Read their testimonials.
Frequently asked questions
What exactly does Pierre-Arnaud Destremau do?
He supports founders and B2B teams on their sales: coaching reps on their real deals, part-time sales leadership, Go-To-Market strategy, sales training and concrete use of AI in sales. Always as a service, a few days a month, never as a full-time hire.
Who does he work with?
B2B startups and SMEs, typically from the first customers up to a team of about twenty reps. Founders who still carry the sales themselves, and sales leaders who need to structure a team that is growing.
Where does he work?
Across France, on site and remotely, in French and in English.
Thirty minutes to see where you stand.
Free, no strings. You leave with a clear read on what is blocking your sales and the first lever to pull.
Book a call