SEO
Organic search (SEO): getting found on Google without paying per click, thanks to a healthy site, useful content and credible links.
Capture demand, or generate it?
Not all acquisition levers do the same job. Some go and find customers who don’t know you yet, others harvest those already looking for you, others convert and measure. SEO is first and foremost a lever to capture demand.
Generate demand
Create interest where it doesn't exist yet: you go and find the customer.
Capture demand
Harvest the intent already searching: the customer looks for you.
What I run in SEO
SEO is deep work that requires a global vision and rigorous execution. My role is to capture your need, scope the mission, then orchestrate senior SEO experts from my network. The method rests on three clear phases: scoping and audit, the roadmap, then production and continuous optimisation.
Phase 1: scoping and audit
It all starts with a kickoff meeting that aligns stakeholders, validates access and sets the success metrics. We configure the measurement tools, then audit four dimensions:
- Technical: indexing, loading speed, URL structure, mobile compatibility, user experience.
- Semantic: current keywords, new strategic keywords, search intent.
- Competition: what your competitors do, and above all the opportunities they don't exploit.
- Alignment: the consistency between your SEO and your business goals.
Phase 2: the roadmap
The audit leads to a prioritised roadmap. You receive a status report, recommendations and an implementation plan that separates quick high-impact actions from structural work, and schedules the production of content aligned with your target keywords.
Phase 3: production and continuous optimisation
This is execution. The experts implement the technical optimisations, produce and optimise the content, structure the internal linking. When relevant, a link-building strategy strengthens the site's authority. Performance is measured continuously to adjust the strategy.
What you get
- A technical, semantic and competitive audit report.
- A prioritised SEO roadmap and an editorial plan.
- Briefs and optimised content.
- A tracking dashboard and a monthly check-in.
Why it matters
Well-run SEO installs a lasting asset: a flow of qualified traffic that doesn't stop when you cut the ad budget. It's a lever that strengthens over time and guides your visitors through to conversion. I make sure every action serves a precise business goal.
It's for you if…
It's for you if you're looking for a durable acquisition channel, less dependent on paid ads. It's also for you if you already have an underused SEO base, or if you're launching an offer and want to capture high-potential searches from the start. You're aiming for measurable traffic growth over 6 to 12 months, not a one-off hit.
I never treat SEO as an isolated channel. I run it within your go-to-market strategy: we look at how it connects with your message, your targets and your other levers, so it truly serves your growth and not a vanity metric.
We start from your context and priorities, define what will have the most impact, and put in place what's needed. Everything stays consistent with your overall sales strategy, because that's what counts.
Who does what
- Framing. I start from your go-to-market: whether this channel makes sense for you, now, and what exactly you expect from it. Sometimes the answer is that it does not.
- Introduction. I point you to someone from my network whose work I know, with a written brief rather than just an address.
- Execution. The expert delivers. I stay reachable whenever a decision touches your message, your targets or your pricing.
- Check. We look at whether what comes out actually serves your sales, not an isolated metric. If it does not work, I say so.
SEO in your GTM strategy.
Tell me where you stand. We look together at how to weave it into your go-to-market, and what it can do for your growth.