Landing page creation

A page that converts, not a brochure

A landing page looks nothing like a classic site page: no menu that scatters attention, no corporate fluff. One message, one promise, one action. I design and code these pages myself, as I do for my own tools (see what I build), so I own the whole chain: the sales message, the structure, the design, the build, the form and the measurement.

My method

A landing page that converts isn't improvised. Here's how I go about it, usually over one to two weeks.

1. Framing the message. We start from your target, your offer and the action you want. We write the promise, the hook and the objections to clear, before talking design.
2. Structure and wireframe. We lay out the skeleton that converts: hook, proof, benefits, offer, form, call to action. Every block has a reason to be there.
3. Design and build. I build the page: fast, flawless on mobile, in your image. Lightweight custom work, not a heavy template.
4. Form and tracking. We connect the form to your CRM (your sales tracking software) or your emailing tool, and set up clean tracking (conversions, source via UTM) to know what works.
5. Go live and A/B test. We publish, send the traffic, and if volume justifies it, we test variants (headline, offer, visual) to lift the conversion rate.

The deliverable

Concretely, at the end, you have:

• A live landing page, fast-loading and perfect on mobile, ready to receive your traffic.
• A clear message and a conversion-focused structure (hook, proof, offer, call to action).
• A connected form to your CRM or emailing tool, with every lead captured and attributed to its source.
• Clean tracking (conversions, UTM) to steer your campaigns on real numbers.
• Healthy SEO and performance foundations, and the option to spin off more variants or pages.

You leave with a standalone page, reusable campaign after campaign. To understand why conversion depends as much on the page as on the traffic, see conversion rate optimisation.

What it's for

• You're launching a campaign (SEA, Social Ads, cold outreach) and want a dedicated page that converts, not your homepage.
• You want to test a message or a market fast, without tying up your tech team.
• You're preparing a product launch, a webinar or an event and need a page ready in a few days.

To choose the right channels to plug into the page, see acquisition channels.