B2B Go-To-Market expert
A good product doesn't sell itself. Go-to-market is the bridge between what you build and a market that pays. We build it together, brick by brick.
What we set up
- ICP & segmentation: who you really sell to, and who you stop selling to.
- Positioning & message: why you, in one sentence your prospect understands.
- Acquisition channels: where your buyers are, which ones to activate first.
- Sales playbook: the deal flow, from first touch to signature.
- Pricing & packaging: how you charge, and what that changes about selling.
From 0 to €1M ARR
The GTM of a company looking for its first customers has nothing to do with that of a company trying to scale. I mainly step in on the critical phase: finding the message/market fit that works, then making it repeatable so sales no longer depend on the founder.
Once the strategy is set, it has to be executed. That's often where a part-time Head of Sales mission comes in. And for the acquisition levers I don't deliver directly (SEO, SEA, data), I rely on a network of experts, let's talk.
Sales strategy consulting, the operational version
If you're looking for sales strategy consulting, here's what I do, and what I don't. I'm not the sales consultant who delivers a nice deck and leaves: slideware signs no deals. I set the strategy with you, then I stay to run it on the ground, alongside your reps, until the pipe (your portfolio of open deals) truly moves. It's the same logic as a good sales strategy: useful only when it turns into meetings, proposals and signatures.
- A clear ICP and positioning that speaks
- A message your market truly understands
- The right acquisition channels prioritised
- A sales playbook from first touch to signature
- A repeatable go-to-market
What stage is this for?
Mostly the 0 to €1M ARR phase: finding message/market fit and making it repeatable.
Do you also handle execution?
Yes, often through a part-time Head of Sales mission once the strategy is set.
What about SEO, SEA or paid social?
We study what you need, and I bring in the right people for it.
Shall we build your go-to-market?
30 minutes to frame your challenge. I'll tell you where I can make the difference.
Book a call