Reporting & dashboards
Clear dashboards to steer sales and marketing: the right indicators, your tools connected and an automatic refresh, without getting lost.
Capture demand, or generate it?
Not all acquisition levers do the same job. Some go and find customers who don’t know you yet, others harvest those already looking for you, others convert and measure. Reporting & dashboards is first and foremost a lever to convert and measure.
Generate demand
Create interest where it doesn't exist yet: you go and find the customer.
Capture demand
Harvest the intent already searching: the customer looks for you.
Convert and measure
Turn traffic into customers, and steer by data.
What is it, concretely?
Reporting is turning all your scattered data, CRM, ads, website, sales, into a few clear dashboards that tell you, at a glance, where you stand. The goal isn't more numbers, but the right ones: those that help you decide, tracked over time, without digging through ten different tools.
What it covers
- Choosing the indicators that truly matter
- Connecting your tools: CRM, ads, analytics
- Dashboards refreshed automatically
- Sales and marketing views in one place
- Setting up a steering ritual (weekly / monthly)
It's for you if…
You spend hours compiling numbers, or you have no consolidated view, and you want to steer your business with peace of mind.
I never treat Reporting & dashboards as an isolated channel. I run it within your go-to-market strategy: we look at how it connects with your message, your targets and your other levers, so it truly serves your growth and not a vanity metric.
We start from your context and priorities, define what will have the most impact, and put in place what's needed. Everything stays consistent with your overall sales strategy, because that's what counts.
A typical engagement
- Diagnosis. I audit what exists (your data, what already works, the competition) and connect Reporting & dashboards to your go-to-market, not to an isolated metric.
- Prioritisation. We pick the two or three highest-impact actions, not a list of forty tasks that will never be finished.
- Setup. We deploy concretely: structure, content or campaigns, clean conversion tracking, and we test fast to learn.
- Steering and handover. We read the right indicators, adjust, and I make you autonomous. Or I steer over time, whichever suits you.
Reporting & dashboards in your GTM strategy.
Tell me where you stand. We look together at how to weave it into your go-to-market, and what it can do for your growth.