Analytics & attribution
Measuring what really works: clean tracking, attributing sales to the right channels and data-driven decisions, to stop steering on gut feel.
Capture demand, or generate it?
Not all acquisition levers do the same job. Some go and find customers who don’t know you yet, others harvest those already looking for you, others convert and measure. Analytics & attribution is first and foremost a lever to convert and measure.
Generate demand
Create interest where it doesn't exist yet: you go and find the customer.
Capture demand
Harvest the intent already searching: the customer looks for you.
Convert and measure
Turn traffic into customers, and steer by data.
What is it, concretely?
Analytics is measurement: knowing where your visitors come from, what they do on your site, and above all which efforts actually generate customers. Attribution answers the question "which channel deserves the credit for this sale?". Without it, you steer blind and risk investing in what shines rather than in what pays.
What it covers
- Setting up clean, reliable tracking
- Defining the conversions that truly matter
- Attributing sales to the right channels
- Simple reading, no over-engineering
- GDPR compliance: consent and cookies
It's for you if…
You spend on marketing but don't really know what works, and you want to stop deciding on gut feel.
I never treat Analytics & attribution as an isolated channel. I run it within your go-to-market strategy: we look at how it connects with your message, your targets and your other levers, so it truly serves your growth and not a vanity metric.
We start from your context and priorities, define what will have the most impact, and put in place what's needed. Everything stays consistent with your overall sales strategy, because that's what counts.
A typical engagement
- Diagnosis. I audit what exists (your data, what already works, the competition) and connect Analytics & attribution to your go-to-market, not to an isolated metric.
- Prioritisation. We pick the two or three highest-impact actions, not a list of forty tasks that will never be finished.
- Setup. We deploy concretely: structure, content or campaigns, clean conversion tracking, and we test fast to learn.
- Steering and handover. We read the right indicators, adjust, and I make you autonomous. Or I steer over time, whichever suits you.
Analytics & attribution in your GTM strategy.
Tell me where you stand. We look together at how to weave it into your go-to-market, and what it can do for your growth.