Grow
your B2B sales.
I help B2B founders and teams structure their sales, hire the right people and sell with method + gain productivity with AI (up to 10h per week per person).
12 years selling, hiring and leading B2B teams20+ companies supported300+ AI agents built inside sales teams
They trusted me20+ B2B companies supported
..svg){kind=small}
Truckrs Three moments when the right help changes everything.
Your first customers are coming in, but everything still runs through you. We structure so that sales truly exist, not only when the founder is in the room.
You're hiring, the team grows, and everyone ends up selling their own way. We set a shared framework: common methods, rituals, a clear direction.
The pipe is full but nothing closes, or the cycle drags on. Together we find what's really blocking, and we unblock it.
Several ways to work together.
We pick the right entry point for where you are: sales leadership, training, acquisition strategy or AI.
Part-time Head of Sales
The sales leadership you lack, without the cost of a full-time hire. We structure, we steer, we grow the team.
Learn more Training & coachingSales training
Take your reps up a level: coaching on their real deals and training on your own cases, never on generic slides.
Learn more Coaching & sparringB2B sales coaching
A sparring partner on your real deals: prep, pricing stance, negotiation, closing. One-on-one, over time, AI-augmented.
Learn more GTM strategyB2B Go-To-Market expert
The right market, the right message, the right channels, to make your sales repeatable from 0 to €1M ARR.
Learn more AI & SalesAI expert for sales teams
AI put to work for your reps, where it truly saves time and wins deals, not for show.
Learn more Conversion & acquisitionLanding page creation
B2B landing pages built to turn your campaign traffic into leads: message, structure, form, tracking, A/B testing. Not a brochure, a conversion machine.
Learn moreThe 4 sales stages I look at.
No abstract theory. We go back through each stage of your sales, on your real deals, until it clicks.
Prospecting: aim at the right people, not more of them.
The goal isn't to send more messages, it's to reach the right accounts, at the right time, with a hook worth answering. We stop chasing volume for volume's sake.
- Targeting: your ICP, your priority accounts, the buying signals to watch.
- Hook: subject line, first sentence, reason to call. What opens a real conversation.
- Multichannel: phone, email, LinkedIn, in the right order and at the right pace.
- Measurement: reply rate, meetings booked, to quickly adjust what isn't working.
Discovery: 80% listening, 20% questions.
A good discovery call isn't about pitching. We dig into the context, the real need, the urgency, the budget and who truly decides. And we learn to disqualify fast what's going nowhere.
- Open questions: get the prospect talking, don't feed them the answers.
- Qualification: who decides, what budget, what timeline, what status quo.
- Active listening: reformulate, dig deeper, use the customer's own words.
- Disqualify: saying no in time beats a phantom deal in the pipe.
Negotiation: it is prepared before, not during.
Negotiation doesn't start when the prospect mentions price. It's prepared from the outset: what you're willing to give, what you'll never give, and how to defend value instead of discounting by reflex.
- Prepare your trade-offs: nothing for free, everything is exchanged.
- Defend value: bring the discussion back to the outcome, not the discount.
- Objections: welcome them, dig into them, answer without getting defensive.
- Hold the timeline: keep control of the next steps.
Closing: a series of small yeses.
Closing isn't a final push. It's chaining clear commitments through to signature, clearing the last doubts (legal, security, budget) before they block everything.
- Next step: always defined, dated, agreed on both sides.
- Honest urgency: a real reason to move, never a fake promo.
- Remove blockers: anticipate the customer's internal approvals.
- Ask for the signature: clearly, without beating around the bush.
Sales management: across all four.
Management isn't bolted on afterwards, it runs through every stage. Steering, coaching and growing the team is what keeps prospecting, discovery, negotiation and closing alive over time, even when you're looking elsewhere.
- Steer: clear rituals (pipe review, weekly check-in, forecast) to stay on course.
- Coach: grow each person on their real deals, not on theory.
- Hire and onboard: the right people, operational fast.
- Grow: a healthy performance culture that retains the best.
My guides to structure your sales.
In-depth guides, free to read: the AI that changes the game in sales, the strategy that aligns everything, and the prospecting that creates pipe (your portfolio of open deals). The rest is in the articles.
AI sales enablement: the complete guide
How AI really makes your reps win: prospect faster, write faster, qualify better. From definition to tools.
Read the guide Pillar guideSales strategy: the complete guide
Target, offer, channels, process, team and steering: everything that makes sales that hold, from foundations to execution.
Read the guide Pillar guideSales prospecting: the complete guide
Targeting, channels (email, phone, LinkedIn), sequences, AI and measurement: the method to create pipe that holds.
Read the guideThe simplest thing is still to talk it through.
30 minutes, no strings attached. You tell me where you stand, and I'll tell you honestly whether, and how, I can help.
Book a call